Increase web traffic with this key marketing strategy
Companies that blog receive 55% more web traffic than companies that don’t.
Companies that blog also earn 67% more leads.
What does this tell us?
You should be blogging.
If you have a website and don’t have a “blog” section, it’s time to add one.
Blogging is an SEO (search engine optimization) tool that can help your website rank higher in search results.
Google ranks the most valuable websites first in search results, and blogs can help establish more value for your website.
HITTING TARGET KEYWORDS
When determining where to rank websites in search results, Google’s algorithm takes several factors into account, including target keywords.
Blogs are especially great for long-tail keywords, which are more specific search terms.
“Organic coffee shops near me” is an example of a long-tail keyword.
“Coffee shops” is a short-tail keyword that’s likely to generate popular chains, like Starbucks, at the top of search results.
Your coffee shop has a better shot of out-ranking those chains with more specific search queries, like “organic coffee shops near me.”
While your website’s page titles might not be the right fit for many of these long-tail keywords, your blog is the perfect place to strategically weave them into your site for improved SEO.
BUILDING LINKS
Search algorithms also take into account internal and external links.
Internal links are when you link visitors on your website to another page within your site.
In short, internal links help Google better understand your website.
A blog provides more opportunities for internal linking on your website.
For example, if you develop a blog post about a particular service, you could link to your “services” page within the blog.
External links are when an external website links to yours.
If you create valuable enough content on your blog, and a well-respected website links to it, this could be huge for your SEO.
An example of share-worthy content would be a catering company writing a timely blog containing recipes for the top five must-make Thanksgiving dishes this holiday season.
ESTABLISHING AUTHORITY
Blogging also helps establish authority in your industry and trust within your audience.
You know you’re an expert in your field, but simply telling someone isn’t enough.
Providing valuable content that gives your audience a reason to follow you, helps establish trust and keeps your brand top-of-mind.
EXECUTION IS KEY
If you add a blog section to your website, it’s a commitment that must be regularly maintained and well-executed.
We recommend a minimum of one blog per month.
Work with a professional to handle this so you can focus on running your business, rather than stressing about keeping up with a blog.
If not properly executed, blogging could hurt your brand.
Without creative writing and copyediting skills, you risk grammar and punctuation errors or content that confuses readers.
This could negatively impact your brand’s credibility.
Play it safe and connect with Coghill Communications for help!
We’ll establish your blog or elevate your brand’s existing blog with creative and compelling content, optimized with keywords to connect more consumers with your business.
