Step-up your social media game with these tips

Your brand should have a presence on social media.  

Social media provides an opportunity to build a following, strengthen relationships, develop connections, establish credibility and promote your brand.

It’s an essential tool for brand building and lead generation.

When we say you should have a presence on social media, we don’t mean just a post here and there.

Quality, quantity and consistency are all key components to social media success.

The algorithm rewards brands who post consistently.

HOW OFTEN TO POST

So how regularly should you post?

We recommend two to three posts, per week, at minimum.

If this seems like a daunting weekly obligation you’re not sure you can keep up with in top of all the other responsibilities you’re juggling, take advantage of social media calendars.

All of the major social media platforms offer a scheduling tool.

Facebook, Instagram (business accounts only), LinkedIn, X (premium users only) and TikTok allow users to schedule posts in advance.

There are also several out-of-app social media planning tools available.

how to create quality content

When it comes to quantity versus quality, it’s a balance.

Hammering-out a bunch of subpar content won’t get you great results.

You must create content that provides value.

When creating content, ask yourself the following questions…

Why should my audience care?

What’s in it for them?

Create content that’s educational, funny or entertaining.

Content creation is a true art form that requires creativity, time and strategy.

We know it can be overwhelming to keep up.

That’s why we’ve provided the following quick tips for creating compelling social media content:

• Scroll reels on TikTok, Facebook and Instagram for current trends, and put your own spin on them.

• Give your audience a behind-the-scenes peek.

• Write a blog about a topic specific to your industry and share it to your platforms.

• Take advantage of templates in creative platforms, like CapCut, which make creating compelling and trendy content easy.

If you’re in need of social media support, Coghill Communications can help.

Contact us today to learn more about our services and receive a personalized proposal.