You think you ran a Meta ad campaign, but you didn’t
Many are under the impression they’ve run Meta (Facebook and Instagram) ad campaigns, and it was so easy!
We hate to break it to ya, but it’s likely you didn’t run an ad campaign.
An actual Meta ad campaign requires planning, strategy and optimization.
The difference between boosted posts and ad campaigns
There are multiple ways to advertise on Meta.
But where people get confused is understanding the difference between boosted posts and paid ad campaigns.
Meta’s definition of a boosted post is:
“Boosted posts are ads you create from existing posts on your Facebook Page. Boosting a post can help you get more messages, video views, leads or calls. You may also reach new people who are likely interested in your Page or business, but don't currently follow you.
For example, Jasper's Market posts about its fresh juice menu with a slideshow of all the fruit options. Boosting the post can help Jasper's Market reach new people and get more messages, video views, leads or calls.”
Meta’s definition of an ad campaign is:
“Meta ads (ads across Facebook, Messenger, Instagram or Meta Audience Network) are paid messages from businesses that are written in their voice and help reach the people who matter most to them.
Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.
For example, a business may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they’ll choose images, text and an audience that they think will help them get that increase in visitors. Learn more about how ads work and how they differ from boosting a post.”
People confuse the two, because both ad strategies display in Meta Ads Manager, require a budget and can help with generating leads.
The difference is that while both display in Meta Ads Manager, boosted posts are not created in Meta Ads Manager, whereas ad campaigns are.
Running a Meta ad campaign is a powerful strategy
Boosting a post is the simplest way to advertise on Meta, but running a Meta ad campaign is a more robust strategy offering customizations.
Boosted posts operate like a virtual word of mouth, where people already following your page engage more with the boosted content.
The idea is that they’ll share the content, increasing the chance of new customers engaging.
Meta ad campaigns follow a more traditional advertising model, using algorithms to target users more likely to be interested in your product.
Execution is key
Running a Meta ad campaign is a powerful strategy that can help grow your business, if properly executed.
It requires a balance of compelling creatives and a strategic approach.
Choose an experienced marketing agency to help generate a return on your investment.
Coghill Communications makes the Meta ad campaign journey seamless for businesses, from content creation to optimization and metrics reporting.
Contact us today for a personalized proposal!
